Big Problem or Huge Opportunity?
September 2016 Insights
A company once sent two shoe salespeople to an area in Africa where they had never sold any shoes. One was their senior, most experienced salesperson, Margo, and they expected big things of her. The other was an optimistic rookie named Cynthia. She didn’t have as much experience, but she had a lot of enthusiasm. They figured she might be able to sell a few pair of shoes. Shortly after their arrival in Africa, Margo, the experienced salesperson emailed the home office saying, “You might as well bring me back. Nobody here wears shoes.” The rookie, Cynthia, wired the home office an urgent message: “Send me all the shoes you’ve got. Nobody here is wearing shoes!” (more…)