The Dreaded ‘Trifecta of Midlife’ (and what you can do about it)

The Dreaded ‘Trifecta of Midlife’ (and what you can do about it)

by | Dec 1, 2023 | Blog

Why Do So Many Women Feel Irrelevant In Midlife 

I remember the first time it happened. 

I was standing in line at the bagel store looking down at my phone, when a voice in front of me called out—

“Can I help you Ma’am?”

Huh?

I turned around — 

And I’m thinking, ‘Who? Me? Ma’am?! Who’s ‘Ma’am?’

I was wearing sunglasses for heaven’s sake!

I’d just been working out. I had a vest on, my hair scrunched up on top of my head. 

Wow. Is it my hair? Is it my posture? What is it about me that looks so much older? (Yup, all these thoughts flashed through my mind in a nanosecond.)

“Ma’am?!” (He was getting impatient now.) “How can I help you?”

So, I sighed. And took a step forward in line—both literally, and metaphorically. 

Because somehow I’d moved up a notch. 

I was officially middle aged.  

And for a moment, that feeling my clients talk about so often flashed into my mind: 

‘I feel invisible. And irrelevant.’

Now, I’m okay sharing this with you because I know you feel the same. 

When? 

Every time you look in the mirror, second guess your dress choice—and that inner critic screams ‘you’re way too old for that!’ 

Every time you glance down at your stretch marks, and pull that coverup over your bikini…

Every time you walk past a construction site—and don’t get wolf-whistled. 

(C’mon… admit it! And yes, the feminist in me hated it too when I was younger.)

But all this is no surprise, because our youth obsessed society conditions us to believe that our relevance is attached to how attractive we are — 

Or how much attention we get from men.

But here’s the thing…

While that may be one reason, to pin it all on this is to do ourselves a disservice. Because irrelevance in midlife is about so much more than mere attractiveness…

And in fact, after a decade of hearing my clients agonize over this, I can tell you it comes down to not 1, but 3 universal truths (and my own personal spin on it…)

So, let’s start from the top…  

1. Our Youth Obsessed Culture

Washed up. Dried out. And my own personal favorite, ‘spinster.’ 

Yikes. Over the years there have been some damn offensive terms for a woman of a certain age (especially if she’d never been married). 

And although those terms are outdated now, you could argue they’ve been replaced by something else—a youth obsessed culture that tells us we have so much less to give physically or sexually…

Our social media feeds are full of makeup, hair extensions, and tight dewy skin. Lunch hour ‘botox-breaks’ are the norm. Younger women snap at the heels of our career…

Whoa. It’s no surprise that many of us still think our relevance is defined by how attractive men find us. 

Especially when you wake up and realize… 

2. You Don’t Feel ‘Middle Aged’

Just like my bagel-boy example above, the truth is middle age creeps up on us—then slaps us in the face with a jar of Pond’s cold cream. 

My point? It feels like only last week I was a ‘miss’—and now I’m a ‘Ma’am.’ (And an ex-runner turned Peloton obsessive, with two hip replacements to boot.) 

WTAF? 

Now, however middle-aged is ‘supposed’ to feel, I’m not feeling it. And neither is anyone around me…

(Heck, even Carrie Bradshaw and co are struggling.)

3. Your Life is Changing Up

Children leaving home, going to college and getting married…

Parents aging—and needing so much more from us…

Technology, AI and feeling like we can’t keep up… 

Good and bad, wherever we look, the world—and our lives—are changing. 

And when you throw menopause into the mix, well, you could say the very definition of midlife is ‘change.’

Physically and mentally, midlife throws so much more at us than we bargained for… 

And that brings me to bonus point number 4, or my own personal take on this… 

Your Way Forward Has Disappeared. And There Is No Roadmap…

Here’s the deal: most of us have spent our lives putting others first. We’ve been the perfect wife, mother or daughter for so long… 

We’ve been to college, raised families, and had successful careers. 

In fact, we’ve been spoon fed since day one what we should and shouldn’t be doing, how we can excel, how we should operate as women. And I strongly believe us Gen-Xers, the late baby boomers have had the worst of it.  

In short? We’ve had many, many decades of putting ourselves in a box of what everyone else should expect us to do.

We’ve never tapped into our true, authentic self. We’ve never found out what our preferences might actually be. (Or we abandoned them for family and work.)

We’ve played nice and not ruffled any feathers.

And as a result? When our children leave home, or career changes up, we feel tired and irrelevant…

Our purpose has vanished…

And we find ourselves asking… 

“Who am I anyway?” 

Maybe this resonates?

Well, if it does, know this, you are definitely not alone. (In fact, I can’t tell you how many clients come to me with those exact same feelings.) 

But here’s the deal: it doesn’t have to be that way. And it’s never too late to flip the script on this.

The Secret? Learn How To Invest in Yourself in Midlife

Now, don’t get me wrong. This isn’t easy when you’ve spent a lifetime thinking about the wants, needs and preferences of others…

But this is your time now.  

And you must take these steps. Because every single woman I know who overcomes her feelings of irrelevance is invested in her own self development—they focus on their personal growth, they work out what their interests might be, they take up new hobbies. 

They refuse to buy into our youth obsessed culture—because they know it’s just one narrative. Online, they follow women who inspire them, and light them up. They embrace an Experimental Mindset. 

They know their world is there to be shaped, and they refuse to give in…

And second? They stay connected. They join clubs, and move amongst people who see them for what they truly are. They feel seen, heard, and relevant.

In fact, this is the exact reason I don’t feel irrelevant. (Well, at least until some young server dares to call me ‘Ma’am.’ 😉

Seriously now. I’ve done the legwork, I have exposure to so many tools to help me, and I’m lucky to be in this industry.

And the reason I don’t have that piece is because I’ve built a very strong sense of self. 

I know who I am. 

And I’m here to help you feel the same. 

XO 

Holly 

P.S. If you’re reading this thinking, ‘but Holly, I’ve no idea what my own preferences and needs, wants and desires might be!’ My 10 Question Toolkit is a great place to start. 

 

 

 

 

 

 

 

 

How do we know what’s right for us NOW in midlife?

How do we know what’s right for us NOW in midlife?

by | Nov 9, 2023 | Blog

A Seven Step Prescription For an Experimental Mindset in Midlife

Now, if you’re reading this I’m assuming you’re the kind of woman who’s regularly looking for new ways to up her game—and feel fitter, happier, and more contented in your life? 

But, in your never ending search for more, do you ever feel like there’s just too much out there? 

And I mean ‘too much’ in the way of…  

What you should be doing? 

How you should be exercising? 

What you should be eating? (Not to mention all the scary conditions just waiting round the corner, that make you feel like staying under the covers.)

Well, how the heck should we know what’s right for us, and take a balanced approach to staying healthy and well —

Or even get into our good place (the magic) ✨ with everything that’s going on?

Well, THAT was the exact question I was asked on a podcast recently, and it’s something I’ve been mulling over ever since. 

Because although I do my damndest to pull back the curtain on midlife, and help women uncover the right path for them, even I feel bombarded by all the ‘shoulds’ and ‘shouldn’ts’ out there…

But if there’s one thing I’ve learned, it’s this: the key to tell what’s right for you, and uncover your truest sense of self, is to embrace an experimental mindset. 

Now before you stop and say, ‘Holly, I just don’t jive to that! I want absolutes, not more things to try out!’ 

 … Just hear me out for a second. 

Because the truth is you’re going to have to embrace this if you want to figure out what really lights you up in life.

So that’s why I came up with my 7-Part Prescription for an Experimental Mindset.

(And yes, I called it ‘prescription,’ because if you’re feeling resistant—it’ll make it easier to swallow. Plus it’s exactly what the doctor ordered. So here’s what that looks like:

1. Investigate

Start by thinking about those people who are in alignment with your value base*, your personality and what lights you up. Follow them on social media, read their books, listen to their podcasts, watch their films. 

Then…

2. Choose

In other words, based on your intuition and what feels right for you—pick an idea or strategy to try on for size.

Now, the beautiful truth here is we’re so much wiser now! And SO DONE with anything that no longer serves us. And yes, it’s time to get ruthless. Delete the feed from the 20 year old doing lunges, or the influencer in hotpants that makes you feel inadequate. 

And instead replace them with inspirational women. Women who embody who you are, and where you want to go. Trust me, it’ll serve you in the long run… 

3. Experiment

This is all about establishing your strategy. Not sure what that is? Take advice from friends, your doctor, people you respect—in other words, people who you know have your best intentions at heart. 

(And if you’ve been thinking about trying that plant-based diet, or taking up pickleball? Now’s the time to do it…)

4. Listen to Subjective Feedback

The crucial thing to remember here is any new start will (probably) feel sticky at first. In fact, that’s totally understandable. Ask yourself—is it a natural fit for you? Or does it rub up against who you are, and how you approach things?

Subjective feedback means listening to your gut, and using your intuition. (Remember you’re so much wiser now!) 

5. Get Objective Feedback

This is exactly as it sounds—ask others for tangible results. 

So what does that look like? Well, if you were a client, this is where understanding my 7 energy levels are a HUGE advantage, and I’d ask you where you’re resonating at right now. 

But if you’re not, ask someone you trust. Are you more energized? Do you seem happier, or more contented? 

Finally, take a step back and objectively ask yourself how you’re doing. (This may sound counterintuitive, but don’t forget: there’s real truth in your own objective wisdom.) 

6. Evaluate

Are you getting the results you desire? Are you excited, committed, eager to continue? (And have you given it enough time?!) 

Which leads me to…

7. Re-evaluate

Now this step is crucial! I can’t say it enough…

Why? Because so often we don’t give something a chance to work! We disregard fasting because it’s too damn hard, we turn up the heat on our cold shower, we pack in the yoga because we’ll never be able to bend like we could in our teens… 

Well, maybe not. But y’know what? Who cares! And if you’ve learned anything by now in life you know none of this is going to be a homerun. You’re not going to knock it out of the park first time…  

But the important thing is you trust the process, and you’ve reached the best conclusion for you, by assessing and evaluating. 

And know this: You’re already a success in showing up for yourself. You became one the moment you chose to stand up and age powerfully.

Rooting for you, 

XO

Holly

P.S. I know this isn’t easy! Whatever age you are, starting something new can make you feel nervous, scared, and afraid you’ll fail. But as I like to say: ‘if not now when?!’ 

… And there’s no failure in trying something new. 

Now, if you want to learn more about embracing an experimental mindset in midlife, there are 2 things you can do next:

  1. Listen to the podcast episode, that kickstarted all this. Yup, this entire prescription came out of one simple question that Maryann LoRusso asked me on the More Beautiful podcast. (It’s amazing what happens when someone inspires you, right?)
  1. *Take my Values Assessment. If you’re new to this journey, and not sure what your true, core values are anymore (yes, they are changing up big time now in midlife) my Values Assessment will help you figure that out. 

 

 

 

 

I AM…

I AM…

by | Jun 7, 2023 | Blog

Who Are You? Really…?

Here’s what I know to be true: every woman has wings. But some need help to color them in.

Some are washed out. Some need to color over the lines. Others? A touch of glitter…

Now, some clients, when they come to me, have incredible wings. Their feathers are bright. They sparkle (and they know it!)

BUT… they’ve been clipped. They’re caged, and they’ve lost their voice.

So, what do I mean by all this?

Well, maybe life feels like a sh*tshow right now? Perhaps you woke up this morning and thought:

  • I’m so done with being someone’s puppet.
  • I’m f*cking clueless.
  • I haven’t had my voice for so long. 
  • I have no idea…
  • What do I really want?                                                                                                                                                                   

Because here’s the truth: ALL of us, now and then, need help remembering who we are.

Yes, that’s right. I don’t care how beautiful your wings are, or how you got here. Every woman comes to me at a different level—and could benefit from some more color, more life in her wings.

Let’s try it out… 

If I asked you ‘who are you?’ I expect your first thought would be to list what you do, or your relationship to other people: i.e. wife or mother, or your job title.  

But these are labels defined by society, not the true essence of you. 

So, what if you’re reading this and think: ‘Holly, I’ve spent so long looking after everyone else, I don’t know who I am. And I don’t know where to start…’

Well, that’s where the ‘Who Am I?’ exercise comes in.

Its purpose is simple: to understand how your strengths, gifts and values meld to form who you are.

Because here’s the thing: every experience until this point has shaped your perception of the world…

And that’s why midlife is the perfect time to find out what color you want your wings to be—or in other words, who you really are.

So, grab a pen and paper, pour a glass of wine or a cup of tea, and work through the following questions:

 Step 1: Identify your key descriptors:

  • What are the 5-10 most important values in your life?
  • How would you describe the attributes you most like about yourself?
  • What do other people admire most about you—and what is the impact you have on them? 

Hint: if you can’t objectively see your gifts and strengths, it can help to reach out to up to 5 people in various parts of your life, and ask what they see as your unique qualities, attributes, or characteristics. Ask, why do you mean so much to them? And how do you impact their life?

 (This also helps realize your impact, and gives you direction towards ‘who you are.’)

  • What core beliefs about life serve you best?
  • What makes you unique, or stand out from others?
  • What makes you feel most passionate, satisfied, and most fulfilled?
  • If you had to name one feeling that you would like to have most often, what would that be?

Step 2: Put an X by the 5-10 most important words from the list you made, and convert those 5-10 descriptors to nouns. 

(For example, if ‘being healthy’ is one of your key descriptors, convert to ‘health.’ If ‘honest’ is one, convert to ‘honesty.’)

Step 3: Take these nouns and make them into ‘I Am’ statements. Feel free to combine more than one concept or idea in each statement. You should have at least 5 statements, beginning with ‘I am”. (For the examples above, your statements would be ‘I am Health’ and ‘I am Honesty.’)

Step 4: Rank each order of these statements by numbering them from 1 (as the most powerful) to the least powerful/descriptive of the list.

Record your final ‘I Am’ statements, in rank order below, so you can refer to them later on.

Step 5: Finally, seriously consider all of your final ‘I Am’ statements in relation to how you currently live. And ask yourself:

What adjustments could you make?

How well do you currently bring who you are into everything you do?

Look at the different roles you play in your life. You may be a spouse, a parent, a child, a worker, a sibling, a friend, etc. Which roles do you believe are true to yourself, or where your true self shines? Which roles does your true self hide?

In other words: what color do you want your wings to be?

Or who are you… really?

XO

Holly

P.S. If you enjoyed this exercise, and want to go one step further, grab my 10 Question Toolkit. 

It will give you the skillset to not only manage the midlife mayhem—but master it.

GRAB YOUR TOOLKIT NOW 

 

 

 

 

 

 

 

 

 

     

     

     

     

     

     

    Can you? Or can’t you?

    Can you? Or can’t you?

    by | Feb 3, 2022 | Blog

    Achieving Those Goals

    Hey there!

    It’s time to raise a belated glass to that elephant in the room… Goal Setting. 

    Ewww, I know. Love it or hate it — setting goals is an undeniable step to success. 

    Maybe you’re part of the shiny ‘New Year, New Me’ crowd. You’re still hard at the gym. You’re keeping up those dinner dates with girlfriends…

    Perhaps, despite the symbolism of fresh starts and new beginnings, you prefer to eaaase yourself into a new year — mug in hand, lounging in the gorgeous cashmere sweater you finally treated yourself to in January’s sales. Bliss…

    Or maybe you’re one of the 80% of resolution makers petering out as we now move into the first week of February…

    Finding you’re beating yourself up already. (Pah! You know I don’t believe in guilt-trippin’ or shaming. We’re human. I’ve got your back.)

    Last month, I talked through the numero uno secret you need to master in order to go the distance this year. The one thing that’s a game-changer for giving back clarity and making sure we’re firing on optimal levels. Missed it? You can read that post here.

    This month, I’m going one step further. You’ll be leaning into your own energy. Being gentle with yourself. Learning how to trust — and make your internal dialogue work for you when it comes to goal setting.

    So the question is — what are your goals for this year? 

    And more importantly — do you think you can achieve them?

    Because, truth is, there’s scientifically-validated wisdom in Henry Ford’s quip: ‘whether you think you can, or think you can’t — you’re right.’

    Or in other words, on a scale of 1–10, what confidence do you have that you’ve got what it takes to make your goals happen this time…

    And, well — stick?!

    The study of Self-Efficacy (or the Science of Self-Confidence) is SUPER important in this.

    It quite simply translates as: the belief that you can achieve what you set out to achieve.

    And Albert Bandura — one of the most respected psychologists in the world — is one of its biggest proponents.

    Bandura tells us there are 4 primary ways we can build on our own self-efficacy — and finally make our goals stick:

    1. Accomplishments. Specifically, your past successes. When did you last accomplish something that felt difficult — or even impossible? Reminding yourself of big and small wins from the past are HUGE ways to boost your current confidence. 

    Create those wins, celebrate them. Build your self-image as someone who succeeds… And bring those past mastery experiences to mind when you’re facing current challenges.

    1. Social Modeling. Seeing someone else achieve the success YOU would like to achieve. Truth is, if they can do it, you can do it! Know that.

    (Note: Don’t be envious of their success. Celebrate it!)

    1. Verbal Persuasion/Support. When someone tells you that you can achieve success, listen to them. This could be a coach, or supportive co-worker or friend. 

    Better yet, persuade yourself through positive self-talk! Kindly challenge yourself as you would someone near or dear to you. 

    1. Act as if. This is a game-changer (and one I practice time after time). If you want to succeed, act like a successful person! Walk, talk, breathe, and carry yourself as if you’ve already achieved that which you aspire to be. 

    You can read more about this in my past post here.

    Lean into your energy. Listen to your past successes. Visualize your value: allow yourself to celebrate your wins when setting goals — and get ready to triumph.

    Now ladies — strike that power pose and go get ‘em!

    XO

    Holly

    P.S. Before I leave you today, I’d LOVE for you to take a pen and paper and jot down the answers to these 4 questions:

    1. What’s a past success you can celebrate and build on — for future triumph?
    2. Who do you admire — who’s achieved something you’d love to have for yourself? Celebrate them! If they can do it, you can do it.
    3. Who’s your biggest cheerleader? And what supportive words do they share?
    4. When you’re at your best, how do you walk, talk, breathe and hold yourself? 

    P.P.S  So, what are your goals for this year? Shoot me an email here. I’d love to know— and cheer you on as you rock them!   

    And know that whenever you’re in doubt, that’s what I’m here for…

    Setting The Stage For A Great Day

    Setting The Stage For A Great Day

    by | Feb 2, 2021 | Blog

    The Power Of Bookending Your Days

    The number one complaint I hear from women when it comes to taking care of themselves is that there just isn’t enough time. Of course, we have the best of intentions but once the day starts to unfold, taking care of ourselves just gets lost in the shuffle. Well, there’s a solution for that!  

    I think we would all agree that typically we have a greater ability to “control” the earlier and later parts of our day, our am & pm routines. The middle of the day not as much, where people and things we didn’t anticipate come into play. Of course, there are no absolutes but generally speaking we have a heck of a better chance at determining how we want our mornings and evenings to go. Darren Hardy, motivational speaker and author of The Compound Effect refers to this as optimizing the bookends of our days.

    Ideally, I like to use my mornings to exercise but of course there are days my schedule or body is asking for something else. Regardless, whether it’s an hour or 15 minutes, my morning routine hands down includes some form of rejuvenating self-care practice. Most recently, I’ve incorporated a game changing habit called the Three-Minute Morning Mindfulness practice, introduced to me by Pilar Gerasimo author of the Healthy Deviant: A Rule Breaker’s Guide to Being Healthy in an Unhealthy World. The idea behind it is to start your day on your own terms rather than exposing your mind to stressful, distracting thoughts and outside forces. 

    You chose any feel good activity-stretching, meditation/breath exercises, petting your dog, journaling, stepping outside to listen to the birds, or even finding a favorite spot where you can just look out the window and enjoy having a cup of tea/coffee for at least 3 minutes or longer-as long as you find whatever your doing rewarding and doable.

    One caveat though, before and during the Morning Minutes practice, they’ll be no checking into your phone first , or TV, or any other sensory distractions or stressors. Emailing, texts, social media, or news will have to wait. The the whole point of this exercise, is to gradually & peacefully give our body and mind a chance to establish an early state of mindfulness and wellbeing, making it easier to retain and reclaim throughout the day. Part of the morning minutes practice uses the last few moments to set intentions for the day and then visualize how you want it to go or to reflect on the things you are most grateful for. Then close the practice with three deep, energizing breaths before moving on to the active part of your day. You’ll be surprised how just taking 3 minutes to yourself without exposing your mind to any external stressors upon awakening, will markedly make a difference how the rest of your day unfolds. 

    But keep in mind if we want to fall into supportive morning routines, it all starts the night before with a good nights sleep. Evenings are the perfect time to hone in on some self-care practices, to decompress, quiet our minds and prepare our bodies for restorative sleep. Of course that looks different for everybody but research supports shutting down our phones and electronics is key to reducing the blue light stimulation that interferes with restorative sleep.  All the more the reason to get off our devices and use our pm hours towards self-care practices. (i.e. journaling, reading, meditating, taking a bath, connecting with those near & dear, etc…).

    As bookends are used to support a row of books from collapsing, your am and pm routines can have the same capacity to ensure a great day ahead. Use this more “controllable” part of the day to set yourself up for greater success and wellbeing, try optimizing the bookends of your day!

    Wishing You The Best Of Success

    -Holly-