The Dreaded ‘Trifecta of Midlife’ (and what you can do about it)

The Dreaded ‘Trifecta of Midlife’ (and what you can do about it)

by | Dec 1, 2023 | Blog

Why Do So Many Women Feel Irrelevant In Midlife 

I remember the first time it happened. 

I was standing in line at the bagel store looking down at my phone, when a voice in front of me called out—

“Can I help you Ma’am?”

Huh?

I turned around — 

And I’m thinking, ‘Who? Me? Ma’am?! Who’s ‘Ma’am?’

I was wearing sunglasses for heaven’s sake!

I’d just been working out. I had a vest on, my hair scrunched up on top of my head. 

Wow. Is it my hair? Is it my posture? What is it about me that looks so much older? (Yup, all these thoughts flashed through my mind in a nanosecond.)

“Ma’am?!” (He was getting impatient now.) “How can I help you?”

So, I sighed. And took a step forward in line—both literally, and metaphorically. 

Because somehow I’d moved up a notch. 

I was officially middle aged.  

And for a moment, that feeling my clients talk about so often flashed into my mind: 

‘I feel invisible. And irrelevant.’

Now, I’m okay sharing this with you because I know you feel the same. 

When? 

Every time you look in the mirror, second guess your dress choice—and that inner critic screams ‘you’re way too old for that!’ 

Every time you glance down at your stretch marks, and pull that coverup over your bikini…

Every time you walk past a construction site—and don’t get wolf-whistled. 

(C’mon… admit it! And yes, the feminist in me hated it too when I was younger.)

But all this is no surprise, because our youth obsessed society conditions us to believe that our relevance is attached to how attractive we are — 

Or how much attention we get from men.

But here’s the thing…

While that may be one reason, to pin it all on this is to do ourselves a disservice. Because irrelevance in midlife is about so much more than mere attractiveness…

And in fact, after a decade of hearing my clients agonize over this, I can tell you it comes down to not 1, but 3 universal truths (and my own personal spin on it…)

So, let’s start from the top…  

1. Our Youth Obsessed Culture

Washed up. Dried out. And my own personal favorite, ‘spinster.’ 

Yikes. Over the years there have been some damn offensive terms for a woman of a certain age (especially if she’d never been married). 

And although those terms are outdated now, you could argue they’ve been replaced by something else—a youth obsessed culture that tells us we have so much less to give physically or sexually…

Our social media feeds are full of makeup, hair extensions, and tight dewy skin. Lunch hour ‘botox-breaks’ are the norm. Younger women snap at the heels of our career…

Whoa. It’s no surprise that many of us still think our relevance is defined by how attractive men find us. 

Especially when you wake up and realize… 

2. You Don’t Feel ‘Middle Aged’

Just like my bagel-boy example above, the truth is middle age creeps up on us—then slaps us in the face with a jar of Pond’s cold cream. 

My point? It feels like only last week I was a ‘miss’—and now I’m a ‘Ma’am.’ (And an ex-runner turned Peloton obsessive, with two hip replacements to boot.) 

WTAF? 

Now, however middle-aged is ‘supposed’ to feel, I’m not feeling it. And neither is anyone around me…

(Heck, even Carrie Bradshaw and co are struggling.)

3. Your Life is Changing Up

Children leaving home, going to college and getting married…

Parents aging—and needing so much more from us…

Technology, AI and feeling like we can’t keep up… 

Good and bad, wherever we look, the world—and our lives—are changing. 

And when you throw menopause into the mix, well, you could say the very definition of midlife is ‘change.’

Physically and mentally, midlife throws so much more at us than we bargained for… 

And that brings me to bonus point number 4, or my own personal take on this… 

Your Way Forward Has Disappeared. And There Is No Roadmap…

Here’s the deal: most of us have spent our lives putting others first. We’ve been the perfect wife, mother or daughter for so long… 

We’ve been to college, raised families, and had successful careers. 

In fact, we’ve been spoon fed since day one what we should and shouldn’t be doing, how we can excel, how we should operate as women. And I strongly believe us Gen-Xers, the late baby boomers have had the worst of it.  

In short? We’ve had many, many decades of putting ourselves in a box of what everyone else should expect us to do.

We’ve never tapped into our true, authentic self. We’ve never found out what our preferences might actually be. (Or we abandoned them for family and work.)

We’ve played nice and not ruffled any feathers.

And as a result? When our children leave home, or career changes up, we feel tired and irrelevant…

Our purpose has vanished…

And we find ourselves asking… 

“Who am I anyway?” 

Maybe this resonates?

Well, if it does, know this, you are definitely not alone. (In fact, I can’t tell you how many clients come to me with those exact same feelings.) 

But here’s the deal: it doesn’t have to be that way. And it’s never too late to flip the script on this.

The Secret? Learn How To Invest in Yourself in Midlife

Now, don’t get me wrong. This isn’t easy when you’ve spent a lifetime thinking about the wants, needs and preferences of others…

But this is your time now.  

And you must take these steps. Because every single woman I know who overcomes her feelings of irrelevance is invested in her own self development—they focus on their personal growth, they work out what their interests might be, they take up new hobbies. 

They refuse to buy into our youth obsessed culture—because they know it’s just one narrative. Online, they follow women who inspire them, and light them up. They embrace an Experimental Mindset. 

They know their world is there to be shaped, and they refuse to give in…

And second? They stay connected. They join clubs, and move amongst people who see them for what they truly are. They feel seen, heard, and relevant.

In fact, this is the exact reason I don’t feel irrelevant. (Well, at least until some young server dares to call me ‘Ma’am.’ 😉

Seriously now. I’ve done the legwork, I have exposure to so many tools to help me, and I’m lucky to be in this industry.

And the reason I don’t have that piece is because I’ve built a very strong sense of self. 

I know who I am. 

And I’m here to help you feel the same. 

XO 

Holly 

P.S. If you’re reading this thinking, ‘but Holly, I’ve no idea what my own preferences and needs, wants and desires might be!’ My 10 Question Toolkit is a great place to start. 

 

 

 

 

 

 

 

 

How do we know what’s right for us NOW in midlife?

How do we know what’s right for us NOW in midlife?

by | Nov 9, 2023 | Blog

A Seven Step Prescription For an Experimental Mindset in Midlife

Now, if you’re reading this I’m assuming you’re the kind of woman who’s regularly looking for new ways to up her game—and feel fitter, happier, and more contented in your life? 

But, in your never ending search for more, do you ever feel like there’s just too much out there? 

And I mean ‘too much’ in the way of…  

What you should be doing? 

How you should be exercising? 

What you should be eating? (Not to mention all the scary conditions just waiting round the corner, that make you feel like staying under the covers.)

Well, how the heck should we know what’s right for us, and take a balanced approach to staying healthy and well —

Or even get into our good place (the magic) ✨ with everything that’s going on?

Well, THAT was the exact question I was asked on a podcast recently, and it’s something I’ve been mulling over ever since. 

Because although I do my damndest to pull back the curtain on midlife, and help women uncover the right path for them, even I feel bombarded by all the ‘shoulds’ and ‘shouldn’ts’ out there…

But if there’s one thing I’ve learned, it’s this: the key to tell what’s right for you, and uncover your truest sense of self, is to embrace an experimental mindset. 

Now before you stop and say, ‘Holly, I just don’t jive to that! I want absolutes, not more things to try out!’ 

 … Just hear me out for a second. 

Because the truth is you’re going to have to embrace this if you want to figure out what really lights you up in life.

So that’s why I came up with my 7-Part Prescription for an Experimental Mindset.

(And yes, I called it ‘prescription,’ because if you’re feeling resistant—it’ll make it easier to swallow. Plus it’s exactly what the doctor ordered. So here’s what that looks like:

1. Investigate

Start by thinking about those people who are in alignment with your value base*, your personality and what lights you up. Follow them on social media, read their books, listen to their podcasts, watch their films. 

Then…

2. Choose

In other words, based on your intuition and what feels right for you—pick an idea or strategy to try on for size.

Now, the beautiful truth here is we’re so much wiser now! And SO DONE with anything that no longer serves us. And yes, it’s time to get ruthless. Delete the feed from the 20 year old doing lunges, or the influencer in hotpants that makes you feel inadequate. 

And instead replace them with inspirational women. Women who embody who you are, and where you want to go. Trust me, it’ll serve you in the long run… 

3. Experiment

This is all about establishing your strategy. Not sure what that is? Take advice from friends, your doctor, people you respect—in other words, people who you know have your best intentions at heart. 

(And if you’ve been thinking about trying that plant-based diet, or taking up pickleball? Now’s the time to do it…)

4. Listen to Subjective Feedback

The crucial thing to remember here is any new start will (probably) feel sticky at first. In fact, that’s totally understandable. Ask yourself—is it a natural fit for you? Or does it rub up against who you are, and how you approach things?

Subjective feedback means listening to your gut, and using your intuition. (Remember you’re so much wiser now!) 

5. Get Objective Feedback

This is exactly as it sounds—ask others for tangible results. 

So what does that look like? Well, if you were a client, this is where understanding my 7 energy levels are a HUGE advantage, and I’d ask you where you’re resonating at right now. 

But if you’re not, ask someone you trust. Are you more energized? Do you seem happier, or more contented? 

Finally, take a step back and objectively ask yourself how you’re doing. (This may sound counterintuitive, but don’t forget: there’s real truth in your own objective wisdom.) 

6. Evaluate

Are you getting the results you desire? Are you excited, committed, eager to continue? (And have you given it enough time?!) 

Which leads me to…

7. Re-evaluate

Now this step is crucial! I can’t say it enough…

Why? Because so often we don’t give something a chance to work! We disregard fasting because it’s too damn hard, we turn up the heat on our cold shower, we pack in the yoga because we’ll never be able to bend like we could in our teens… 

Well, maybe not. But y’know what? Who cares! And if you’ve learned anything by now in life you know none of this is going to be a homerun. You’re not going to knock it out of the park first time…  

But the important thing is you trust the process, and you’ve reached the best conclusion for you, by assessing and evaluating. 

And know this: You’re already a success in showing up for yourself. You became one the moment you chose to stand up and age powerfully.

Rooting for you, 

XO

Holly

P.S. I know this isn’t easy! Whatever age you are, starting something new can make you feel nervous, scared, and afraid you’ll fail. But as I like to say: ‘if not now when?!’ 

… And there’s no failure in trying something new. 

Now, if you want to learn more about embracing an experimental mindset in midlife, there are 2 things you can do next:

  1. Listen to the podcast episode, that kickstarted all this. Yup, this entire prescription came out of one simple question that Maryann LoRusso asked me on the More Beautiful podcast. (It’s amazing what happens when someone inspires you, right?)
  1. *Take my Values Assessment. If you’re new to this journey, and not sure what your true, core values are anymore (yes, they are changing up big time now in midlife) my Values Assessment will help you figure that out. 

 

 

 

 

Why Craft A Midlife Manifesto?

Why Craft A Midlife Manifesto?

by | Sep 13, 2023 | Blog

Your Midlife Manifesto: The Science-Baked Secret to An Empowered State of Mind

Last week, I pulled my favorite pair of jeans out of the closet, and boy did they feel tight. 

(In fact, it took me back to my teenage days, laying on the bed to squeeze into my 501’s, using a coat hanger to pull the zipper up over my hips.)

Only this time, I don’t feel quite so hot. I’m under no illusions. And when that kind of thinking starts, I can feel myself teetering on the rabbit hole of negativity:

‘Oh boy. Here comes the midlife paunch.’

‘I’ll have to stop wearing that kinda thing.’ 

‘I’m just too old to get away with it.’ 

Because sure, I happen to be a women’s midlife coach. But that doesn’t mean I’m immune to the occasional negative self-talk when something derails me. (And yes, that ‘something’ may be as simple as finding it damn near impossible to fasten the top button on my beloved 501s.)

And I know I’m not the only one… 

Because so often my clients arrive at our first session together armed with layer upon layer of negative self-talk. Most don’t realize they’re doing it, but the outcome is still the same:

These brilliant, inspiring women are left with chronic feelings of unworthiness, which in turn limit their success, happiness and potential—and means they’re far more likely to settle for less in their lives…

 

The Power of Language is No Joke, Especially Our Own Inner Dialogue with Ourselves

Yes, even the most seemingly innocuous, or benign phrases such as ‘I don’t have enough time’ can keep you stuck in a holding pattern. 

And as for my midlifer’s personal favorite, ‘You can’t teach an old dog new tricks,’ well, I’m here to tell you that’s simply not true!

Not only is it absolutely possible to teach yourself new tricks at any point in your life—but in order to talk yourself down from that ledge, it’s entirely possible to rewire your brain, and develop new patterns of thinking. 

In fact, if you want to evolve and develop as a human being, it’s essential. 

That’s why I’m about to pull back the curtain on one crucial step in my signature program. It’s a proven technique I use with all my clients, that in turn will help you walk away with a mantra—and help you flip the script from ‘I can’t,’ to ‘I can. And what’s more, I will!’ 

But first let’s uncover how and why this is possible.

And it’s all thanks to neuroplasticity… 

 

What is Neuroplasticity?

Neuroplasticity is the brain’s ability to create new neural pathways. Usually, we tend to think of this as purely physical—for example, recovery from a traumatic event such as a stroke. 

But, in everyday terms, neuroplasticity simply means that the brain is capable of rewiring itself or adapting to change.

In fact, until relatively recently, scientists believed that our brain was hardwired by our 20s—and our thought processes, patterns and personality were immovable.

But that coudn’t be further from the truth. Now we know that the brain doesn’t stop regenerating or reorganizing—and with the right techniques and strategies, it’s possible to shatter old patterns of thinking. 

Think about it this way: when you’re first learning to ski, it’s likely you’ll follow the same route down the mountain. Those pathways will become embedded, and leave deep distinct grooves in the snow.

Then, as your confidence or curiosity grows you’ll find that it’s possible to choose a different path through the snow, and a new pattern will emerge…

Or even a new pattern of thinking.  

 

Step Into the Power of Aging

The truth is with aging comes wisdom. Because, when you hit your 40’s and beyond, you are more in tune with your own true self than you ever have been.

And as I like to remind my clients, ‘if not now when?!’ 

But if you want to re-evaluate your life, and grab it with both hands, you need to let yourself think bigger—and take the small steps that will create a cumulative ripple effect, and lead to real lasting change. 

And here’s what that looks like… 

 

Craft Your Own Midlife Manifesto

Remember how taking that new, more positive path down the mountain, can rewire your subconscious? Well, it’s these new trends and new neural pathways that will start the ripple effect you need to manifest more in your life.

And a Midlife Manifesto is the guiding light that will keep you on track.

I use mine to remind myself of what’s important when the going gets tough. It gives me the permission to not always have the answers, and instead choose to fill my life with love and laughter—whatever curveballs may come my way.  

Let me share it with you now:

‘I AM NOT DONE!

In fact, I’m finally figuring it out.

At every age comes advantages and disadvantages.

And I am choosing to focus on the advantages of each stage of my life.

Until my last breath, I have no intention to settle for the status quo.

I am done with beating myself up, and would rather embrace self-growth.

I give myself permission to not always have the answers, while still filling my life with love and laughter.

I will determine the ‘fullness’ of my life (not my age).’

You will see that my manifesto is fundamental to who I am as coach, helping women through midlife. It sets out clearly that I am the one who will determine what I am or am not capable of. 

Will my life become more limited? Probably. Will I still be able to get on the Peloton and kick some ass? Maybe not… But the point is, it will be my choice. And this manifesto is there to remind me: I will not settle for less, mentally and physically until my last breath.

My midlife manifesto is my skin in the game when life gets tough. 

And now it’s your turn… 

Take a pen, pour a glass of wine—and write your own Midlife Manifesto. And, if you need prompts to get going, my 10 Question Toolkit will help you uncover what you want most of in and for your life. 

But that’s not all… 

Keep that manifesto as a talisman. Pin it to a board in your office (like I did), or (as one of my clients once did) laminate your manifesto and keep it in your purse, for whenever your confidence needs a jolt.

Because here’s what I want you to remember: Your words matter. 

And they are your key to unlock a more empowered state of mind. 

XO

Holly

 

 

     

     

     

     

     

     

    What The Cast of Friends Can Teach You About Making Decisions

    What The Cast of Friends Can Teach You About Making Decisions

    by | Jul 5, 2023 | Blog

    Difficult Decisions Are Everywhere

    Do you find it hard to make your mind up? 

    Well, I hate to break it to you, but in midlife, decision making can take on a whole new level… 

    Why? Well, when you factor in brain fog, anxiety, or the loss of confidence that often comes with going through menopause, it can mean you find yourself overthinking, and even the simplest decisions feel like accepting a marriage proposal… 

    Yet, the truth is when you hit your 50’s or 60’s you’ll often find yourself with more decisions than EVER to make in life.

    Take me for example! In the last 5 years I’ve had to decide: 

    • Whether or not to have my hip replaced (health decisions are HUGE in midlife) 
    • If assisted living is right for my mom, and how best to deal with her alzheimer’s diagnosis
    • With all this going on, how exactly to expand my business, and how best to serve my clients 

    Now, how we choose to make good decisions is as unique as we are. Some people will gather a great deal of info, and consider thoughts and opinions from a ton of sources. 

    Others gather significantly less and take more time to decide…

    And others will hurtle headlong into any decision based on what their gut tells them.

    So, how can we possibly know if the decisions we make are the right ones?

    Well, that’s where Holographic Thinking comes in… 

    Holographic Thinking is something I learned in my iPEC training, and it’s an absolute game-changer (I don’t use that term lightly!) in helping you make good informed decisions and trusting your own judgment. 

    Holographic Thinking teaches us there are 3 main ways to make your mind up:

    1. Logic: analyzing a situation through examining the facts and using your mind in a linear and scientific way. Maybe this involves research about what experts believe about the situation, or critically analyzing what you already know by experience or common knowledge.

    When you approach a decision logically you’re looking to see if it makes sense. 

    2. Emotion: looking at a situation through the lens of how you feel. Here you’re probably looking to see what would be most enjoyable, or how the decision might affect others around you.

    3. Intuition: instinctive knowledge that can’t be explained. (Or looking to see what your senses say.) This is what I refer to as a ‘midlife wizery’—i.e. many lessons learned, much knowledge acquired, and knowing ourselves better than ever. 

    Ask yourself, how many midlife women do you meet who are totally rocking it, no longer bullshit themselves—and are so done with feeling ‘less than?’ Well, chances are, they’re perfectly in touch with their intuition… 

    Now, all that being said, no one way is better than another, but combining all 3 is where the power lies—just as a hologram produces 3 dimensions or perspectives.

    So how can we make Holographic Thinking work for us in real terms, in real life? 

    Well, next time you have a decision to make, ask yourself these questions: 

    • How much sense does it make? How do I think it will work?
    • How enjoyable or fun will it be?
    • What do my inner senses say about it? What does my gut say? 

    These questions target each facet of your thought process, and help you arrive at a well rounded answer you can be confident in.

    And how can Friends help you with Holographic Thinking? 

    If you find it difficult to remember the distinctions between the 3 types, it can help to associate them with advice from people you know—or even characters from your favorite sitcom. 

    For example: 

    • What would logical Ross do to come to a decision in your situation? He’d likely read every single book on the subject and weigh up every possibility.
    • How would emotional Rachel feel about it? She’d probably write a letter (‘eighteen pages, front and back!’) and let it all out. 
    • And how would intuitive Phoebe deal with it? She’d trust her gut, play her guitar and wait for inspiration to strike. 

    But one thing’s for sure, together over coffee in Central Perk, their decisions would definitely be more nuanced, powerful and effective. 

    ___________________________________________________________________________________________________________________________

    Find you have more questions than EVER in midlife? Grab my 10 Question Toolkit. It’ll give you the skillset to not only manage the mayhem—but master it.

    GRAB YOUR TOOLKIT NOW 

     

     

     

     

     

     

     

     

     

     

     

       

       

       

       

       

       

      I AM…

      I AM…

      by | Jun 7, 2023 | Blog

      Who Are You? Really…?

      Here’s what I know to be true: every woman has wings. But some need help to color them in.

      Some are washed out. Some need to color over the lines. Others? A touch of glitter…

      Now, some clients, when they come to me, have incredible wings. Their feathers are bright. They sparkle (and they know it!)

      BUT… they’ve been clipped. They’re caged, and they’ve lost their voice.

      So, what do I mean by all this?

      Well, maybe life feels like a sh*tshow right now? Perhaps you woke up this morning and thought:

      • I’m so done with being someone’s puppet.
      • I’m f*cking clueless.
      • I haven’t had my voice for so long. 
      • I have no idea…
      • What do I really want?                                                                                                                                                                   

      Because here’s the truth: ALL of us, now and then, need help remembering who we are.

      Yes, that’s right. I don’t care how beautiful your wings are, or how you got here. Every woman comes to me at a different level—and could benefit from some more color, more life in her wings.

      Let’s try it out… 

      If I asked you ‘who are you?’ I expect your first thought would be to list what you do, or your relationship to other people: i.e. wife or mother, or your job title.  

      But these are labels defined by society, not the true essence of you. 

      So, what if you’re reading this and think: ‘Holly, I’ve spent so long looking after everyone else, I don’t know who I am. And I don’t know where to start…’

      Well, that’s where the ‘Who Am I?’ exercise comes in.

      Its purpose is simple: to understand how your strengths, gifts and values meld to form who you are.

      Because here’s the thing: every experience until this point has shaped your perception of the world…

      And that’s why midlife is the perfect time to find out what color you want your wings to be—or in other words, who you really are.

      So, grab a pen and paper, pour a glass of wine or a cup of tea, and work through the following questions:

       Step 1: Identify your key descriptors:

      • What are the 5-10 most important values in your life?
      • How would you describe the attributes you most like about yourself?
      • What do other people admire most about you—and what is the impact you have on them? 

      Hint: if you can’t objectively see your gifts and strengths, it can help to reach out to up to 5 people in various parts of your life, and ask what they see as your unique qualities, attributes, or characteristics. Ask, why do you mean so much to them? And how do you impact their life?

       (This also helps realize your impact, and gives you direction towards ‘who you are.’)

      • What core beliefs about life serve you best?
      • What makes you unique, or stand out from others?
      • What makes you feel most passionate, satisfied, and most fulfilled?
      • If you had to name one feeling that you would like to have most often, what would that be?

      Step 2: Put an X by the 5-10 most important words from the list you made, and convert those 5-10 descriptors to nouns. 

      (For example, if ‘being healthy’ is one of your key descriptors, convert to ‘health.’ If ‘honest’ is one, convert to ‘honesty.’)

      Step 3: Take these nouns and make them into ‘I Am’ statements. Feel free to combine more than one concept or idea in each statement. You should have at least 5 statements, beginning with ‘I am”. (For the examples above, your statements would be ‘I am Health’ and ‘I am Honesty.’)

      Step 4: Rank each order of these statements by numbering them from 1 (as the most powerful) to the least powerful/descriptive of the list.

      Record your final ‘I Am’ statements, in rank order below, so you can refer to them later on.

      Step 5: Finally, seriously consider all of your final ‘I Am’ statements in relation to how you currently live. And ask yourself:

      What adjustments could you make?

      How well do you currently bring who you are into everything you do?

      Look at the different roles you play in your life. You may be a spouse, a parent, a child, a worker, a sibling, a friend, etc. Which roles do you believe are true to yourself, or where your true self shines? Which roles does your true self hide?

      In other words: what color do you want your wings to be?

      Or who are you… really?

      XO

      Holly

      P.S. If you enjoyed this exercise, and want to go one step further, grab my 10 Question Toolkit. 

      It will give you the skillset to not only manage the midlife mayhem—but master it.

      GRAB YOUR TOOLKIT NOW