The Dreaded ‘Trifecta of Midlife’ (and what you can do about it)

The Dreaded ‘Trifecta of Midlife’ (and what you can do about it)

Why Do So Many Women Feel Irrelevant In Midlife 

I remember the first time it happened. 

I was standing in line at the bagel store looking down at my phone, when a voice in front of me called out—

“Can I help you Ma’am?”

Huh?

I turned around — 

And I’m thinking, ‘Who? Me? Ma’am?! Who’s ‘Ma’am?’

I was wearing sunglasses for heaven’s sake!

I’d just been working out. I had a vest on, my hair scrunched up on top of my head. 

Wow. Is it my hair? Is it my posture? What is it about me that looks so much older? (Yup, all these thoughts flashed through my mind in a nanosecond.)

“Ma’am?!” (He was getting impatient now.) “How can I help you?”

So, I sighed. And took a step forward in line—both literally, and metaphorically. 

Because somehow I’d moved up a notch. 

I was officially middle aged.  

And for a moment, that feeling my clients talk about so often flashed into my mind: 

‘I feel invisible. And irrelevant.’

Now, I’m okay sharing this with you because I know you feel the same. 

When? 

Every time you look in the mirror, second guess your dress choice—and that inner critic screams ‘you’re way too old for that!’ 

Every time you glance down at your stretch marks, and pull that coverup over your bikini…

Every time you walk past a construction site—and don’t get wolf-whistled. 

(C’mon… admit it! And yes, the feminist in me hated it too when I was younger.)

But all this is no surprise, because our youth obsessed society conditions us to believe that our relevance is attached to how attractive we are — 

Or how much attention we get from men.

But here’s the thing…

While that may be one reason, to pin it all on this is to do ourselves a disservice. Because irrelevance in midlife is about so much more than mere attractiveness…

And in fact, after a decade of hearing my clients agonize over this, I can tell you it comes down to not 1, but 3 universal truths (and my own personal spin on it…)

So, let’s start from the top…  

1. Our Youth Obsessed Culture

Washed up. Dried out. And my own personal favorite, ‘spinster.’ 

Yikes. Over the years there have been some damn offensive terms for a woman of a certain age (especially if she’d never been married). 

And although those terms are outdated now, you could argue they’ve been replaced by something else—a youth obsessed culture that tells us we have so much less to give physically or sexually…

Our social media feeds are full of makeup, hair extensions, and tight dewy skin. Lunch hour ‘botox-breaks’ are the norm. Younger women snap at the heels of our career…

Whoa. It’s no surprise that many of us still think our relevance is defined by how attractive men find us. 

Especially when you wake up and realize… 

2. You Don’t Feel ‘Middle Aged’

Just like my bagel-boy example above, the truth is middle age creeps up on us—then slaps us in the face with a jar of Pond’s cold cream. 

My point? It feels like only last week I was a ‘miss’—and now I’m a ‘Ma’am.’ (And an ex-runner turned Peloton obsessive, with two hip replacements to boot.) 

WTAF? 

Now, however middle-aged is ‘supposed’ to feel, I’m not feeling it. And neither is anyone around me…

(Heck, even Carrie Bradshaw and co are struggling.)

3. Your Life is Changing Up

Children leaving home, going to college and getting married…

Parents aging—and needing so much more from us…

Technology, AI and feeling like we can’t keep up… 

Good and bad, wherever we look, the world—and our lives—are changing. 

And when you throw menopause into the mix, well, you could say the very definition of midlife is ‘change.’

Physically and mentally, midlife throws so much more at us than we bargained for… 

And that brings me to bonus point number 4, or my own personal take on this… 

Your Way Forward Has Disappeared. And There Is No Roadmap…

Here’s the deal: most of us have spent our lives putting others first. We’ve been the perfect wife, mother or daughter for so long… 

We’ve been to college, raised families, and had successful careers. 

In fact, we’ve been spoon fed since day one what we should and shouldn’t be doing, how we can excel, how we should operate as women. And I strongly believe us Gen-Xers, the late baby boomers have had the worst of it.  

In short? We’ve had many, many decades of putting ourselves in a box of what everyone else should expect us to do.

We’ve never tapped into our true, authentic self. We’ve never found out what our preferences might actually be. (Or we abandoned them for family and work.)

We’ve played nice and not ruffled any feathers.

And as a result? When our children leave home, or career changes up, we feel tired and irrelevant…

Our purpose has vanished…

And we find ourselves asking… 

“Who am I anyway?” 

Maybe this resonates?

Well, if it does, know this, you are definitely not alone. (In fact, I can’t tell you how many clients come to me with those exact same feelings.) 

But here’s the deal: it doesn’t have to be that way. And it’s never too late to flip the script on this.

The Secret? Learn How To Invest in Yourself in Midlife

Now, don’t get me wrong. This isn’t easy when you’ve spent a lifetime thinking about the wants, needs and preferences of others…

But this is your time now.  

And you must take these steps. Because every single woman I know who overcomes her feelings of irrelevance is invested in her own self development—they focus on their personal growth, they work out what their interests might be, they take up new hobbies. 

They refuse to buy into our youth obsessed culture—because they know it’s just one narrative. Online, they follow women who inspire them, and light them up. They embrace an Experimental Mindset. 

They know their world is there to be shaped, and they refuse to give in…

And second? They stay connected. They join clubs, and move amongst people who see them for what they truly are. They feel seen, heard, and relevant.

In fact, this is the exact reason I don’t feel irrelevant. (Well, at least until some young server dares to call me ‘Ma’am.’ 😉

Seriously now. I’ve done the legwork, I have exposure to so many tools to help me, and I’m lucky to be in this industry.

And the reason I don’t have that piece is because I’ve built a very strong sense of self. 

I know who I am. 

And I’m here to help you feel the same. 

XO 

Holly 

P.S. If you’re reading this thinking, ‘but Holly, I’ve no idea what my own preferences and needs, wants and desires might be!’ My 10 Question Toolkit is a great place to start. 

 

 

 

 

 

 

 

 

How do we know what’s right for us NOW in midlife?

How do we know what’s right for us NOW in midlife?

A Seven Step Prescription For an Experimental Mindset in Midlife

Now, if you’re reading this I’m assuming you’re the kind of woman who’s regularly looking for new ways to up her game—and feel fitter, happier, and more contented in your life? 

But, in your never ending search for more, do you ever feel like there’s just too much out there? 

And I mean ‘too much’ in the way of…  

What you should be doing? 

How you should be exercising? 

What you should be eating? (Not to mention all the scary conditions just waiting round the corner, that make you feel like staying under the covers.)

Well, how the heck should we know what’s right for us, and take a balanced approach to staying healthy and well —

Or even get into our good place (the magic) ✨ with everything that’s going on?

Well, THAT was the exact question I was asked on a podcast recently, and it’s something I’ve been mulling over ever since. 

Because although I do my damndest to pull back the curtain on midlife, and help women uncover the right path for them, even I feel bombarded by all the ‘shoulds’ and ‘shouldn’ts’ out there…

But if there’s one thing I’ve learned, it’s this: the key to tell what’s right for you, and uncover your truest sense of self, is to embrace an experimental mindset. 

Now before you stop and say, ‘Holly, I just don’t jive to that! I want absolutes, not more things to try out!’ 

 … Just hear me out for a second. 

Because the truth is you’re going to have to embrace this if you want to figure out what really lights you up in life.

So that’s why I came up with my 7-Part Prescription for an Experimental Mindset.

(And yes, I called it ‘prescription,’ because if you’re feeling resistant—it’ll make it easier to swallow. Plus it’s exactly what the doctor ordered. So here’s what that looks like:

1. Investigate

Start by thinking about those people who are in alignment with your value base*, your personality and what lights you up. Follow them on social media, read their books, listen to their podcasts, watch their films. 

Then…

2. Choose

In other words, based on your intuition and what feels right for you—pick an idea or strategy to try on for size.

Now, the beautiful truth here is we’re so much wiser now! And SO DONE with anything that no longer serves us. And yes, it’s time to get ruthless. Delete the feed from the 20 year old doing lunges, or the influencer in hotpants that makes you feel inadequate. 

And instead replace them with inspirational women. Women who embody who you are, and where you want to go. Trust me, it’ll serve you in the long run… 

3. Experiment

This is all about establishing your strategy. Not sure what that is? Take advice from friends, your doctor, people you respect—in other words, people who you know have your best intentions at heart. 

(And if you’ve been thinking about trying that plant-based diet, or taking up pickleball? Now’s the time to do it…)

4. Listen to Subjective Feedback

The crucial thing to remember here is any new start will (probably) feel sticky at first. In fact, that’s totally understandable. Ask yourself—is it a natural fit for you? Or does it rub up against who you are, and how you approach things?

Subjective feedback means listening to your gut, and using your intuition. (Remember you’re so much wiser now!) 

5. Get Objective Feedback

This is exactly as it sounds—ask others for tangible results. 

So what does that look like? Well, if you were a client, this is where understanding my 7 energy levels are a HUGE advantage, and I’d ask you where you’re resonating at right now. 

But if you’re not, ask someone you trust. Are you more energized? Do you seem happier, or more contented? 

Finally, take a step back and objectively ask yourself how you’re doing. (This may sound counterintuitive, but don’t forget: there’s real truth in your own objective wisdom.) 

6. Evaluate

Are you getting the results you desire? Are you excited, committed, eager to continue? (And have you given it enough time?!) 

Which leads me to…

7. Re-evaluate

Now this step is crucial! I can’t say it enough…

Why? Because so often we don’t give something a chance to work! We disregard fasting because it’s too damn hard, we turn up the heat on our cold shower, we pack in the yoga because we’ll never be able to bend like we could in our teens… 

Well, maybe not. But y’know what? Who cares! And if you’ve learned anything by now in life you know none of this is going to be a homerun. You’re not going to knock it out of the park first time…  

But the important thing is you trust the process, and you’ve reached the best conclusion for you, by assessing and evaluating. 

And know this: You’re already a success in showing up for yourself. You became one the moment you chose to stand up and age powerfully.

Rooting for you, 

XO

Holly

P.S. I know this isn’t easy! Whatever age you are, starting something new can make you feel nervous, scared, and afraid you’ll fail. But as I like to say: ‘if not now when?!’ 

… And there’s no failure in trying something new. 

Now, if you want to learn more about embracing an experimental mindset in midlife, there are 2 things you can do next:

  1. Listen to the podcast episode, that kickstarted all this. Yup, this entire prescription came out of one simple question that Maryann LoRusso asked me on the More Beautiful podcast. (It’s amazing what happens when someone inspires you, right?)
  1. *Take my Values Assessment. If you’re new to this journey, and not sure what your true, core values are anymore (yes, they are changing up big time now in midlife) my Values Assessment will help you figure that out. 

 

 

 

 

Change of Season, Change of Perspective??

Change of Season, Change of Perspective??

4-Part Prescription For Cultivating Self-Love

‘Change of season, change of perspective…’ 

Was the thought in the back of my mind when I sat down to complete my Values Assessment for the nth time.

But I hadn’t bargained on exactly how much of a change it would be… 

Now, before I go any further, I should explain that a Values Assessment is a tool I use with all my clients, and something I encourage them to come back to, at least annually. 

And the Fall run up to the Holidays is the perfect time for this, because it forces us to turn our attention to ourselves—and lays valuable groundwork for January’s habit of setting goals and starting afresh.

(If you’ve never done one before, you can read more about that here.)

Now, I’ve been completing Values Assessments for as long as I’ve been a life coach (that’s well over a decade). And to put this into perspective, I’ve never uncovered the insight I discovered last week, namely that…

Self-Love is now my highest priority.  

And this got me thinking: why is this such a surprise for me, especially given I’m a Women’s Transformational Life-Coach? 

Well, the answer is right there…  

Why is Self-Love So Hard for Women To Achieve? 

Yup the truth is Self-Love is something almost impossible for us women to cultivate.

It feels self-indulgent… 

Selfish even…

And fact is, we’re just not socialized that way. 

Instead, we’re the life-bearers, the life-givers. We’re self-less. We put everyone else before ourselves, solve everyone else’s problems before our own…

And spend way too much time comparing our imaginary flaws to everyone else’s imaginary perfections. 

So that makes it even more impossible to suddenly be like ‘hey, I’m gonna love myself!’ 

And all that got me thinking… 

What if there was a prescription for Self-Love? A simple formula we could tap into whenever we need a little TLC? 

Well, that’s why after years of writing, speaking and working with women on this topic I’ve taken everything I’ve learned (including a bunch of lessons I’ve already shared with you) and rolled it up into one simple prescription that you can call on whenever the chips are down, and you need a little care and attention. 

And here is it… 

The 4-Part Prescription for Lasting Self-Love

Part 1: Progress Over Perfection

Put simply this is all about letting go of the perfectionist mindset we’ve been spoon-fed from day 1, and move ourselves towards an optimialist perspective. 

So what does that look like?

Well, The ‘Perfectionist’ is SO on point she fails to embrace reality. She’ll work 16 hours a day, AND stay super-healthy/be a model spouse/the perfect mother/be super active in the community/BFF to millions…

Maybe this resonates? 

The ‘Optimialist’ on the other hand, is healthy and striving—but uses these high standards to fuel her growth. 

In other words, she rubs her vision up against reality. She aspires to be her best—within reason. And she understands that there are only so many hours in the day, and constructs a healthy optimal life within these boundaries. 

Now, you can read more about the difference here.

BUT. 

Essentially, part one of my 4-Part Process is about recognizing the difference between being a perfectionist or an optimialist. So you can move out of perfectionism and into Part 2 of my prescription… 

Part 2: Cultivate Self-Compassion

Kristen Neff, the world’s leading researcher on self-compassion, explains that if faced with setbacks or insecurity, most of us fall into the trap of self-criticism…

Which inevitably chips away at our wellbeing.

Now, self-compassion on the other hand, builds us back up. And it can be a great source of empowerment, learning, and inner strength. 

And this is a 3-fold process: 

First, we must learn the practice of self-kindness…

Second, discover how to embrace our common humanity… 

And third, take a balanced approach to negative emotions.

Want to know more? You can read more about Kristen’s approach here. 

But, Part 2 really all boils down to this: being able to recognize when you’re falling into the trap of self-criticism and flipping that script to self-compassion. 

Part 3: Remember: That Manicure is Just a Myth

Now, I’ve talked about this before. (In fact, the Myth of a Manicure is probably one of my most popular emails.)

Why?

Well, it makes most women sit up and think. Reevaluate what true self-care really means for them. 

Because here’s what I like to tell them: 

Is it really fair to say getting a manicure, having a facial, or hanging out with friends is self-care?

Or can that be more accurately described as self-maintenance?

Now, don’t get me wrong I love getting massages, sitting down to read a great book or watching the latest episode of Ted Lasso.

(All of which certainly feel good in the moment but honestly short lived.)

But, if you want more bang for your buck like feeling:

  • More comfortable in your own skin
  • Confidence in who are and where you’re going
  • Energized and excited about your future

True self-care and self-love is going to have to include doing difficult things that our body, heart, and spirit need but may be hard… 

Like boundary setting, forgoing that second glass of wine, having that hard conversation, getting to bed earlier, or going for a mammogram.

Ugh. I know it’s not sexy. But unfortunately it’s essential.

(And if you’re not sure what that might be? Take the time to journal each day, and let what you really need bubble up to the surface.)

Part 4: Radically Reframe Aging

This last part is all about recognizing your own good qualities and strengths and building on those rather than focusing so much on weaknesses. 

And that starts with crushing the comparisonitis. 

Now, one way to press pause on this is to surround yourself with stories of women who truly inspire you.

And yes, I do this all the time! Some are my clients, and some are women out there right now, in the spotlight, who dare to radically reframe aging. 

Self-Love. If A Doctor Could Prescribe It… 

Here’s the thought I want to leave with you…

Self-love shouldn’t be something you feel ashamed of cultivating. 

It shouldn’t be something you’re surprised at feeling…

And you shouldn’t feel ashamed that it’s even on your radar.

(In fact, imagine if this was prescribed by a doctor?! I’d even go so far as to say I bet those prescriptions for Xanax or Zoloft would drop.)

Because it’s time to stop feeling less than, and embrace the love of you, now in this moment. 

I think you deserve that much… 

XO

Holly

P.S. QUICK RECAP… 

If you’d like to read up on any of any of the points I’ve made here in this prescription, here are the links you need: 

Part 1: Progress Over Perfection

Part 2: Cultivate Self-Compassion

Part 3: Remember! That Manicure is Just a Myth

Part 4: Radically Reframe Aging

 


                                                                                                                                 

 

 

 

 

 

 

 

     

     

     

     

     

     

    Why Craft A Midlife Manifesto?

    Why Craft A Midlife Manifesto?

    Your Midlife Manifesto: The Science-Baked Secret to An Empowered State of Mind

    Last week, I pulled my favorite pair of jeans out of the closet, and boy did they feel tight. 

    (In fact, it took me back to my teenage days, laying on the bed to squeeze into my 501’s, using a coat hanger to pull the zipper up over my hips.)

    Only this time, I don’t feel quite so hot. I’m under no illusions. And when that kind of thinking starts, I can feel myself teetering on the rabbit hole of negativity:

    ‘Oh boy. Here comes the midlife paunch.’

    ‘I’ll have to stop wearing that kinda thing.’ 

    ‘I’m just too old to get away with it.’ 

    Because sure, I happen to be a women’s midlife coach. But that doesn’t mean I’m immune to the occasional negative self-talk when something derails me. (And yes, that ‘something’ may be as simple as finding it damn near impossible to fasten the top button on my beloved 501s.)

    And I know I’m not the only one… 

    Because so often my clients arrive at our first session together armed with layer upon layer of negative self-talk. Most don’t realize they’re doing it, but the outcome is still the same:

    These brilliant, inspiring women are left with chronic feelings of unworthiness, which in turn limit their success, happiness and potential—and means they’re far more likely to settle for less in their lives…

     

    The Power of Language is No Joke, Especially Our Own Inner Dialogue with Ourselves

    Yes, even the most seemingly innocuous, or benign phrases such as ‘I don’t have enough time’ can keep you stuck in a holding pattern. 

    And as for my midlifer’s personal favorite, ‘You can’t teach an old dog new tricks,’ well, I’m here to tell you that’s simply not true!

    Not only is it absolutely possible to teach yourself new tricks at any point in your life—but in order to talk yourself down from that ledge, it’s entirely possible to rewire your brain, and develop new patterns of thinking. 

    In fact, if you want to evolve and develop as a human being, it’s essential. 

    That’s why I’m about to pull back the curtain on one crucial step in my signature program. It’s a proven technique I use with all my clients, that in turn will help you walk away with a mantra—and help you flip the script from ‘I can’t,’ to ‘I can. And what’s more, I will!’ 

    But first let’s uncover how and why this is possible.

    And it’s all thanks to neuroplasticity… 

     

    What is Neuroplasticity?

    Neuroplasticity is the brain’s ability to create new neural pathways. Usually, we tend to think of this as purely physical—for example, recovery from a traumatic event such as a stroke. 

    But, in everyday terms, neuroplasticity simply means that the brain is capable of rewiring itself or adapting to change.

    In fact, until relatively recently, scientists believed that our brain was hardwired by our 20s—and our thought processes, patterns and personality were immovable.

    But that coudn’t be further from the truth. Now we know that the brain doesn’t stop regenerating or reorganizing—and with the right techniques and strategies, it’s possible to shatter old patterns of thinking. 

    Think about it this way: when you’re first learning to ski, it’s likely you’ll follow the same route down the mountain. Those pathways will become embedded, and leave deep distinct grooves in the snow.

    Then, as your confidence or curiosity grows you’ll find that it’s possible to choose a different path through the snow, and a new pattern will emerge…

    Or even a new pattern of thinking.  

     

    Step Into the Power of Aging

    The truth is with aging comes wisdom. Because, when you hit your 40’s and beyond, you are more in tune with your own true self than you ever have been.

    And as I like to remind my clients, ‘if not now when?!’ 

    But if you want to re-evaluate your life, and grab it with both hands, you need to let yourself think bigger—and take the small steps that will create a cumulative ripple effect, and lead to real lasting change. 

    And here’s what that looks like… 

     

    Craft Your Own Midlife Manifesto

    Remember how taking that new, more positive path down the mountain, can rewire your subconscious? Well, it’s these new trends and new neural pathways that will start the ripple effect you need to manifest more in your life.

    And a Midlife Manifesto is the guiding light that will keep you on track.

    I use mine to remind myself of what’s important when the going gets tough. It gives me the permission to not always have the answers, and instead choose to fill my life with love and laughter—whatever curveballs may come my way.  

    Let me share it with you now:

    ‘I AM NOT DONE!

    In fact, I’m finally figuring it out.

    At every age comes advantages and disadvantages.

    And I am choosing to focus on the advantages of each stage of my life.

    Until my last breath, I have no intention to settle for the status quo.

    I am done with beating myself up, and would rather embrace self-growth.

    I give myself permission to not always have the answers, while still filling my life with love and laughter.

    I will determine the ‘fullness’ of my life (not my age).’

    You will see that my manifesto is fundamental to who I am as coach, helping women through midlife. It sets out clearly that I am the one who will determine what I am or am not capable of. 

    Will my life become more limited? Probably. Will I still be able to get on the Peloton and kick some ass? Maybe not… But the point is, it will be my choice. And this manifesto is there to remind me: I will not settle for less, mentally and physically until my last breath.

    My midlife manifesto is my skin in the game when life gets tough. 

    And now it’s your turn… 

    Take a pen, pour a glass of wine—and write your own Midlife Manifesto. And, if you need prompts to get going, my 10 Question Toolkit will help you uncover what you want most of in and for your life. 

    But that’s not all… 

    Keep that manifesto as a talisman. Pin it to a board in your office (like I did), or (as one of my clients once did) laminate your manifesto and keep it in your purse, for whenever your confidence needs a jolt.

    Because here’s what I want you to remember: Your words matter. 

    And they are your key to unlock a more empowered state of mind. 

    XO

    Holly